VARTA Consumer Batteries has invested in a Christmas TV advertising campaign aiming to show the importance of batteries and how they power special moments at Christmas.
The advert is being shown on a number of channels such as ITV, SKY and Channel Four during prime time slots estimated to reach an audience of more than 18 million consumers during this year’s peak selling period.
Varta’s investment in the TV campaign follows a major brand refresh, which includes the launch of new packaging and a renamed product range. As part of the Varta relaunch, the manufacturer revealed the new brand slogan ‘In Service for You’
13th December 2018
